Okaloosa County approved major partnerships with Visit Pensacola and CCA Florida, securing $2 million to support the SS United States artificial reef project.
The 990-foot ship is expected to be deployed in early 2026 and will become the world’s largest artificial reef.
Officials say the reef will boost marine ecosystems, create new tourism opportunities, and elevate Northwest Florida as a global diving destination.
Okaloosa County is taking a historic step in marine conservation and tourism with the SS United States artificial reef project, partnering with Visit Pensacola and the Coastal Conservation Association Florida (CCA Florida). The project, which will transform the iconic ocean liner into the world’s largest artificial reef, will enhance marine habitats, attract divers worldwide, and strengthen Northwest Florida’s tourism economy.
County commissioners unanimously approved agreements with Visit Pensacola and CCA Florida, securing $2 million in combined funding—$1.5 million from Visit Pensacola and $500,000 from CCA Florida—to support the deployment and promotion of the reef. Visit Pensacola is scheduled to review and approve its contribution during the December 2025 board meeting.
Okaloosa County Board Chairman Paul Mixon praised the initiative, highlighting the long-term benefits for both the environment and the local economy.
“I applaud the energy that went into creating these partnerships,” Mixon said. “This collaboration will foster amazing adventures for generations of visitors and create a tourism economy that will benefit the state and the entire Northwest Florida region.”
The funds will be used to deploy the SS United States safely in the Gulf of Mexico and to launch a multi-year marketing campaign promoting the site as a premier diving destination.
Darien Schaefer, President and CEO of Visit Pensacola, emphasized the significance of the regional partnership.
“With the addition of the SS United States and Pensacola already home to the USS Oriskany, Northwest Florida is becoming one of the world’s most extraordinary destinations for divers and marine exploration,” Schaefer said.
“This collaboration showcases what’s possible when our region works together with vision, purpose, and a shared commitment to sustainable growth.”
CCA Florida Executive Director Brian Gorski also highlighted the environmental importance of the project.
“This partnership demonstrates how coordinated efforts between public agencies and nonprofit organizations can effectively serve our communities while advancing the health and resilience of our marine ecosystems,” Gorski said.
“This is the largest single donation in CCA Florida’s 40-year history and a once-in-a-lifetime opportunity to contribute to the world’s largest artificial reef.”
The reef will provide critical marine habitat, enhance fish and wildlife populations, and generate substantial tourism and economic benefits for the region. Officials say it will also foster a sense of community stewardship and raise awareness of sustainable marine practices.
The SS United States, a 990-foot ocean liner known for holding the Blue Riband for the fastest transatlantic crossing, is currently docked in Mobile, Alabama. After undergoing extensive inspection and environmental remediation, the vessel is scheduled for deployment in early 2026, approximately:
22 nautical miles southwest of Destin East Pass
32 nautical miles southeast of Pensacola Pass
Okaloosa County has been monitoring the status of the vessel since 2022 and entered into a purchase agreement with the SS United States Conservancy in October 2024, along with a remediation and deployment contract with Coleen Marine, Inc.
County leaders say the SS United States project is a major step toward positioning Northwest Florida as a world-class diving destination, complementing existing sites such as the USS Oriskany and other artificial reefs in the Gulf. The reef is expected to attract divers from across the U.S. and internationally, boosting local hospitality, dining, and recreational businesses.
“Together, we’re bringing unmatched environmental value to the Gulf while creating new tourism and economic opportunities that will benefit our destinations for generations,” Schaefer said.
Destin-Fort Walton Beach, Florida: Known for sugar-white beaches, emerald waters, championship golf, and a range of family-friendly and adventure activities, the area is a key driver of Northwest Florida tourism. (www.destinfwb.com)
Visit Pensacola: The official destination marketing organization for Escambia County, Visit Pensacola promotes tourism as an economic engine for the community through leadership, collaboration, and strategic marketing.
CCA Florida: A 501(c)(3) nonprofit established in 1985, CCA Florida is dedicated to conserving marine resources through habitat restoration, fisheries advocacy, and public education.
SS United States Conservancy: Dedicated to preserving the historic ocean liner and finding new sustainable uses, including its transformation into an artificial reef. (www.ssusc.org)
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