C12: How Do You Break Through Isolation As A Small Business Leader?

C12: How Do You Break Through Isolation As A Small Business Leader?

Discover the pitfalls of leadership isolation through cases like Theranos and WeWork. Uncover the transformative potential of collaboration, highlighted by the C12 Business Forum for Christian leaders.

The following is sponsored content from C12 Forums, which focuses on building businesses for Jesus Christ. More information here. 

New Year, New Perspective

A new year usually brings a need for a new perspective. One aspect to consider is whether or not you are leading in isolation. While you may have staff and employees, you must have trusted peers with whom you can talk openly and honestly about the challenges and successes of your business and life. Employees can quickly tell you what they think you want to hear rather than what you need to hear.

Ultimately, leading in top-tier isolation can harm you, your family, and your business.

Proverbs says, “Whoever isolates himself seeks his desire; he breaks out against all sound judgment.” This verse highlights the danger of isolation and how it can lead to blind spots and a lack of wisdom. In a leadership context, isolation can cause leaders to miss out on valuable insights and perspectives from trusted and committed peers, leading to possibly poor decision-making and limited growth for both the leader and their organization.

Leading in Isolation

Isolation in business leadership can have serious consequences, as evidenced by several high-profile cases. One such example is that of Elizabeth Holmes, founder of Theranos, a now-defunct blood-testing startup. Holmes was known for her secretive leadership style, often keeping even her top executives in the dark about the company’s operations. This lack of transparency eventually led to the company’s downfall when it was revealed that its blood-testing technology did not work as advertised.

Another example is Adam Neumann, the former CEO of WeWork, a shared workspace company. Neumann was known for his eccentric leadership style, which included drug use and extravagant spending. He also isolated himself from his employees and staff, making major decisions without consulting them and failing to address concerns about the company’s financial stability. This eventually led to WeWork’s failed IPO and Neumann’s departure.

Both examples highlight the dangers of leading in isolation and the importance of seeking input and advice from trusted peers. By surrounding themselves with diverse perspectives and experiences, leaders can make better decisions and avoid blind spots that could harm their business.

Business leaders must avoid isolation and seek out opportunities to collaborate and connect with their peers. By doing so, they can gain valuable insights and advice that can help them make better decisions and drive growth for their organization. The C12 Business Forum is one such platform that allows Christian business leaders to connect with their peers and grow.

A Solution to Isolation: C12

For over 30 years, the C12 Business Forum has been a proven way for Christian CEOs and owners to seek collaboration and input from their trusted peers. This forum is a membership-based organization that provides a platform for Christian business leaders to connect with their peers, receive valuable insight and advice, and grow personally and professionally. By participating in a forum, leaders gain access to a diverse range of perspectives and experiences from other Christian business leaders, which can help them make better decisions and drive growth for their organization for a greater purpose.

Together, C12 members dig into challenges, seize opportunities, and develop strategic plans – for both prosperous and adverse seasons. They meet in exclusive, confidential forums to have their questions answered and their answers questioned.

How are you going into the 24?


Jeff Cerny

Jeff Cerny

Dr. Jeff Cerny works with business owners as the C12 Chair for the Emerald Coast, including Niceville. Jeff has more than 45 years of professional experience and 35 years as a graduate-level professor at Florida Tech. Jeff assists business leaders in enhancing their organizations' impact and operational excellence on the Emerald Coast and beyond. A distinguished military veteran, Jeff served as a Commander of an Army Field Artillery unit, with extensive training in Airborne, Ranger, and Pathfinder operations. A graduate of West Point, the Army Production Engineering Intern Program, Texas A&M-Texarkana University, Nova Southeastern University, and the Air War College Seminar Program, Jeff combines a rich educational background with practical experience. Beyond his professional endeavors, he passionately professes his Christian faith.

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